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PRIVACY POLICY STATEMENT


Overview

We are committed to respecting your privacy. This Privacy Policy Statement (“Privacy Policy Statement”) is made in accordance with the Personal Data (Privacy) Ordinance Cap 486 and the Personal Data (Privacy) (Amendment) Ordinance of the Laws of Hong Kong (“Ordinance”) and related guidelines issued by the Hong Kong Office of the Privacy Commissioner for Personal Data and sets out our policies and practices with regard to the use, collection, sharing and security of your Personal Data when you use this website under the subdomain of https://eshop.optical88.com.hk ("Website") and our Services.

If you do not agree, please do not use or access our Website.

By accepting this Privacy Policy Statement and the Terms of Use upon registration, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy Statement.

This Privacy Policy Statement is incorporated into and subject to the Terms of Use.


Personal Data Collected or Received

For this Privacy Policy Statement, the meaning of the term “Personal Data” is defined in the Ordinance.

We collect the following Personal Data:

a. when you register to use the Services, we collect your registration details, like name, username or alias that may represent your identity on this Website and a valid email address;
b. Depending on which of our Services you choose to use, we may require additional information, such as telephone number, recipient name and/or a physical mailing address;
c. we also collect the Personal Data you may volunteer in response to surveys or questionnaires we may conduct. You may optionally choose to provide your full name and other personal information (such as birthday, gender, location) on the Website in connection with your account and activity;
d. please refer to the section under COOKIES in our “Terms and Conditions” for Personal Data we may collect when you visit this Website.

We collect the above Personal Data when you register for our Services, access our Services, activate the services of our Business Partners and at any time you update your Personal Data.

We may contact individual users to request more information about their identities or items listed on the Website, to ensure compliance with our rules and policies.

Your username or alias is publicly displayed and connected to your activity on this Website.

Others may see your date joined, feedback, ratings, profile information, listed items, liked items, followers, and comments on this Website.

We automatically receive and record certain information from your browser when you visit this Website, such as your IP address, cookies and data about which pages you visit on this Website through the use of log files provided by our third-party tracking-utility partners.

This information helps us analyse and understand how this Website works for members and visitors, and provides a more personalised experience for members and visitors.

Some members or visitors may connect to or register an account using an external third-party application, such as Facebook. We may receive some data from those connected third-party applications. Connecting your account to third-party applications or services is optional.

We may receive or collect information (e.g. email address) about a person who is not yet a registered member (a “non-member”) in connection with certain features of this Website, including but not limited to, a non-member subscribing to a newsletter, a member inviting a non-member to visit the Website, or a non-member engaging in a transaction.

Non-member information is used only for the purpose for which it was originally submitted to us.

A non-member may contact us, if they do not want us to retain any of their information.

Our Terms of Use require all account owners to be at least 18 years of age (or have the permission and supervision of a responsible parent or legal guardian), therefore, this Privacy Policy Statement does not discuss use of this Website or services by minors.


Purposes for Collecting Personal Data

Your Personal Data is collected for the following purposes: 

a. provision, facilitation and improvement of our Services to you, including, for billing and payments, for identification and authentication purposes, measuring consumer interest in our products and services, informing you about online and offline offers, products, services, and updates, customising your shopping experience;
b. carrying out your instructions or responding to your enquiries, requests and complaints;
c. forming part of Optical 88’s customer data base necessary for the operations carried on by us;
d. general research, aggregate reporting; research and analysis for marketing and promotional purposes;
e. transferring or sharing your Personal Data to/with our Business Partners for the purposes of carrying out (a) to (d) above in this section;
f. to allow our Business Partners or person or body corporate with whom our Business Partners enter into arrangements with to carry out the purposes set out in (a) to (f);
g. any purposes related to and/or for the furtherance of (a) to (f) above; and
h. direct marketing purposes carried out : in relation to our Stores; at this Website; and such other e-commerce platforms and social media channels managed by us, our Affiliates and/or Business Partners.

At times, we may look across multiple users to identify problems or resolve disputes, and in particular we may examine your personal information to identify users using multiple user IDs or aliases.

We may compare and review your personal information for errors, omissions and for accuracy.

These uses improve this Website and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience.

Without your consent, we shall not use your Personal Data for purposes other than those specified above.


Accuracy

We will take all practicable steps to ensure that Personal Data collected is accurate. Please endeavour to provide us with accurate Personal Data when you register and where there are any changes to your Personal Data, please inform us as soon as possible.


Personal Data Sharing, Transfer and Disclosure

Your Personal Data may be collected, processed and stored in countries outside of Hong Kong. Where sharing, transfer or disclosure is necessary to satisfy the purpose, or a directly related purpose, for which the Personal Data was collected, we may provide your Personal Data to the following parties:

a. we may transfer and/or share your Personal Data with our Business Partners;
b. we may transfer and/or share your Personal Data with our Affiliates;
c. we may transfer and/or share your Personal Data with our Business Partner Affiliates;
d. Personal Data may also be disclosed to any person or persons pursuant to any statute or as required by any court of law in Hong Kong, provided such person or persons are able to prove the required right/authority to access such information;
e. we will not sell your Personal Data to any person or company; and
f. we will not share, transfer or disclose your Personal Data to/with any person or company (except our Affiliates, Business Partners and Business Partners Affiliates) for direct marketing purposes.


Access and Correction

a. you may check whether we hold any of your Personal Data and, if so, may request access (i) by sending an email to our Data Protection Officer at ecommerce@optical88.com.hk;;
b. corrections (i) by sending an email to our Data Protection Officer at ecommerce@optical88.com.hk.

We will take reasonable steps to verify your identity before granting access or permitting corrections to your Personal Data. We will endeavour to respond within 40 days of your request in compliance with the Ordinance. We will charge a reasonable fee to cover our administrative costs when you request access to your Personal Data. We will comply with your request after the imposed fee is paid. We will not charge a fee for corrections to your Personal Data. Should we refuse your request for access or correction, reason(s) will be given. You may object to our reason(s) for our refusal to grant you access or correction.


Security

The security of your personal information is important to us.

However - while we strive to use reasonable and commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. No method of transmission over the Internet, or method of electronic storage, is 100% secure.

We therefore encourage you to set strong passwords for your Account. It is important that you protect against unauthorized access of your account and information by choosing your password carefully, and keeping your password and computer secure by signing out after using our Services.


Data Retention

Your Personal Data will be retained for as long as is necessary to fulfill the original or directly related purpose for which it was collected, unless this is contrary to any applicable laws.

We will retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, prevent fraud and abuse, enforce our agreements and/or protect our legitimate interests.

As always, you may contact us to request that we remove your Personal Data from the Website. 


Privacy Policy Changes

Amendment to this Statement

We may amend this Privacy Policy Statement from time to time. If we make any amendments in the way we use your Personal Data, we will obtain your prior consent through your contact details provided to us. 


Cookies

This Website uses certain monitoring and tracking technologies (such as cookies, beacons, pixels, tags and scripts). These technologies are used in order to maintain, provide and improve our Services on an ongoing basis, and in order to provide our visitors and customers with a better experience. The four main functions of these tools are as below: Site functionality cookies - these cookies allow you to navigate the site and use our features, such as “Add to Cart”.

Site analytics cookies - these cookies allow us to measure and analyze how our customers use the site, to improve both its functionality and your shopping experience.

Customer preference cookies - when you are browsing or shopping on this Website, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

Targeting or advertising cookies - these cookies are used to deliver advertisements relevant to you. They also limit the number of times that you see an advertisement and help us measure the effectiveness of our marketing campaigns.

By using the Website, you agree to us placing these sorts of cookies on your device and accessing them when you visit the Website in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Website, and the complete user experience.


Statement of Policies and Practices on Direct Marketing

Optical 88 intends to use and may share with our Affiliates, Business Partners and Business Partners Affiliates, your name, email, contact number, physical address and other information for direct marketing purposes as described below:

a. Promotions relating to our services, products and other lifestyle accessories:
i. at our stores,
ii. at this Website and/or
iii. other online or social media platforms

that are managed by us and/or our Affiliates.

b. Marketing activities relating to our services, products and other lifestyle accessories:
i. at our stores,
ii. at this Website and/or
iii. other online or social media platforms

that are managed by us or our Affiliates.


You shall not receive direct marketing materials if you do not consent to Optical 88’s use of your Personal Data for direct marketing purposes as described in this Privacy Policy Statement.

In future, if you do not wish to continue receiving our newsletters, marketing and promotional materials for direct marketing purposes, please either send an email to Data Protection Officer at ecommerce@optical88.com.hk to notify us accordingly. Our customer database will be updated accordingly at no charge to you.